# Brand Assets Everything you need to represent our brand correctly. Please don't alter, stretch, rotate, or create your own version of the logo. Always leave enough clear space around it to ensure visibility and impact. {% hint style="info" %} **Download Complete Brand Kit** Get all brand assets in one package: [Download Brand Kit (ZIP)](https://static.worldlibertyfinancial.com/assets/brand/kit-v1.1.zip) {% endhint %} *** ## Logos Our logo comes in multiple variations to suit different use cases. Choose the appropriate version based on your background and context. {% tabs %} {% tab title="Logomark" %} The logomark is our iconic symbol that can be used independently. **Colored Version** Use on neutral backgrounds. ![Logomark Colored](https://static.worldlibertyfinancial.com/assets/brand/logomark-colored.svg) [Download PNG](https://static.worldlibertyfinancial.com/assets/brand/logomark-colored.png) | [Download SVG](https://static.worldlibertyfinancial.com/assets/brand/logomark-colored.svg) **Dark Version** Use on **light backgrounds** (white, light gray, etc.) ![Logomark Dark](https://static.worldlibertyfinancial.com/assets/brand/logomark-dark.svg) [Download PNG](https://static.worldlibertyfinancial.com/assets/brand/logomark-dark.png) | [Download SVG](https://static.worldlibertyfinancial.com/assets/brand/logomark-dark.svg) **Light Version** Use on **dark backgrounds** (black, dark gray, navy, etc.) {% hint style="info" %} Switch to dark mode to preview, or download the asset directly. {% endhint %} ![Logomark Light](https://static.worldlibertyfinancial.com/assets/brand/logomark-light.svg) [Download PNG](https://static.worldlibertyfinancial.com/assets/brand/logomark-light.png) | [Download SVG](https://static.worldlibertyfinancial.com/assets/brand/logomark-light.svg) {% endtab %} {% tab title="Primary" %} The primary logo is our main horizontal wordmark with the logomark. **Colored Version** Use on neutral backgrounds. ![Primary Colored](https://static.worldlibertyfinancial.com/assets/brand/primary-colored.svg) [Download PNG](https://static.worldlibertyfinancial.com/assets/brand/primary-colored.png) | [Download SVG](https://static.worldlibertyfinancial.com/assets/brand/primary-colored.svg) **Dark Version** Use on **light backgrounds** (white, light gray, etc.) ![Primary Dark](https://static.worldlibertyfinancial.com/assets/brand/primary-dark.svg) [Download PNG](https://static.worldlibertyfinancial.com/assets/brand/primary-dark.png) | [Download SVG](https://static.worldlibertyfinancial.com/assets/brand/primary-dark.svg) **Light Version** Use on **dark backgrounds** (black, dark gray, navy, etc.) {% hint style="info" %} Switch to dark mode to preview, or download the asset directly. {% endhint %} ![Primary Light](https://static.worldlibertyfinancial.com/assets/brand/primary-light.svg) [Download PNG](https://static.worldlibertyfinancial.com/assets/brand/primary-light.png) | [Download SVG](https://static.worldlibertyfinancial.com/assets/brand/primary-light.svg) {% endtab %} {% tab title="Stacked" %} The stacked logo is ideal for square spaces or vertical layouts. **Colored Version** Use on neutral backgrounds. ![Stacked Colored](https://static.worldlibertyfinancial.com/assets/brand/stacked-colored.svg) [Download PNG](https://static.worldlibertyfinancial.com/assets/brand/stacked-colored.png) | [Download SVG](https://static.worldlibertyfinancial.com/assets/brand/stacked-colored.svg) **Dark Version** Use on **light backgrounds** (white, light gray, etc.) ![Stacked Dark](https://static.worldlibertyfinancial.com/assets/brand/stacked-dark.svg) [Download PNG](https://static.worldlibertyfinancial.com/assets/brand/stacked-dark.png) | [Download SVG](https://static.worldlibertyfinancial.com/assets/brand/stacked-dark.svg) **Light Version** Use on **dark backgrounds** (black, dark gray, navy, etc.) {% hint style="info" %} Switch to dark mode to preview, or download the asset directly. {% endhint %} ![Stacked Light](https://static.worldlibertyfinancial.com/assets/brand/stacked-light.svg) [Download PNG](https://static.worldlibertyfinancial.com/assets/brand/stacked-light.png) | [Download SVG](https://static.worldlibertyfinancial.com/assets/brand/stacked-light.svg) {% endtab %} {% tab title="Abbreviated" %} The abbreviated logo uses "WLFI" for compact spaces. **Colored Version** Use on neutral backgrounds. ![Abbreviated Colored](https://static.worldlibertyfinancial.com/assets/brand/abbreviated-colored.svg) [Download PNG](https://static.worldlibertyfinancial.com/assets/brand/abbreviated-colored.png) | [Download SVG](https://static.worldlibertyfinancial.com/assets/brand/abbreviated-colored.svg) **Dark Version** Use on **light backgrounds** (white, light gray, etc.) ![Abbreviated Dark](https://static.worldlibertyfinancial.com/assets/brand/abbreviated-dark.svg) [Download PNG](https://static.worldlibertyfinancial.com/assets/brand/abbreviated-dark.png) | [Download SVG](https://static.worldlibertyfinancial.com/assets/brand/abbreviated-dark.svg) **Light Version** Use on **dark backgrounds** (black, dark gray, navy, etc.) {% hint style="info" %} Switch to dark mode to preview, or download the asset directly. {% endhint %} ![Abbreviated Light](https://static.worldlibertyfinancial.com/assets/brand/abbreviated-light.svg) [Download PNG](https://static.worldlibertyfinancial.com/assets/brand/abbreviated-light.png) | [Download SVG](https://static.worldlibertyfinancial.com/assets/brand/abbreviated-light.svg) {% endtab %} {% endtabs %} {% hint style="warning" %} **Logo Usage Guidelines** * Do not alter, stretch, or rotate the logo * Do not create your own version of the logo * Always leave enough clear space around the logo * Use the appropriate color variant for your background {% endhint %} *** ## Color palettes ### Primary colors Our primary color palette forms the foundation of our brand identity. | | | | | | :-----------------------------------------------------------------------: | :-----------------------------------------------------------------------: | :-----------------------------------------------------------------------: | :-----------------------------------------------------------------------: | | ![#E7AC08](https://placehold.co/150x100/E7AC08/000000.png?text=%23E7AC08) | ![#FAFAF9](https://placehold.co/150x100/FAFAF9/000000.png?text=%23FAFAF9) | ![#FEED8B](https://placehold.co/150x100/FEED8B/000000.png?text=%23FEED8B) | ![#1C1917](https://placehold.co/150x100/1C1917/ffffff.png?text=%231C1917) | | **Gold** | **Light** | **Crayola Yellow** | **Eerie Black** | | `#E7AC08` | `#FAFAF9` | `#FEED8B` | `#1C1917` | ### Secondary colors Our secondary palette provides additional flexibility for various design needs. | | | | | | :-----------------------------------------------------------------------: | :-----------------------------------------------------------------------: | :-----------------------------------------------------------------------: | :-----------------------------------------------------------------------: | | ![#733D12](https://placehold.co/150x100/733D12/ffffff.png?text=%23733D12) | ![#FF4800](https://placehold.co/150x100/FF4800/000000.png?text=%23FF4800) | ![#F5F5F4](https://placehold.co/150x100/F5F5F4/000000.png?text=%23F5F5F4) | ![#D7D3D0](https://placehold.co/150x100/D7D3D0/000000.png?text=%23D7D3D0) | | **Sepia Brown** | **Int. Orange** | **Platinum Gray** | **Quick Silver** | | `#733D12` | `#FF4800` | `#F5F5F4` | `#D7D3D0` | | | | | | :-----------------------------------------------------------------------: | :-----------------------------------------------------------------------: | :-: | | ![#7A726C](https://placehold.co/150x100/7A726C/ffffff.png?text=%237A726C) | ![#292524](https://placehold.co/150x100/292524/ffffff.png?text=%23292524) | | | **Davy's Gray** | **Raisin Black** | | | `#7A726C` | `#292524` | | ## Typography ### Sora Our primary font used in all brand communication. Sora is a modern, geometric sans-serif typeface that's free and available on Google Fonts. {% embed url="" %} Sora on Google Fonts {% endembed %} {% hint style="info" %} **Get the Font** Download Sora from Google Fonts: {% endhint %} *** ## Tokens Official token icons for WLFI and USD1. {% tabs %} {% tab title="WLFI" %} The official WLFI governance token icon. ![WLFI Token](https://static.worldlibertyfinancial.com/assets/brand/wlfi.svg) **Downloads:** * [WLFI PNG](https://static.worldlibertyfinancial.com/assets/brand/wlfi.png) * [WLFI SVG](https://static.worldlibertyfinancial.com/assets/brand/wlfi.svg) {% endtab %} {% tab title="USD1" %} The official USD1 stablecoin icon. ![USD1 Token](https://static.worldlibertyfinancial.com/assets/brand/usd1.svg) **Downloads:** * [USD1 PNG](https://static.worldlibertyfinancial.com/assets/brand/usd1.png) * [USD1 SVG](https://static.worldlibertyfinancial.com/assets/brand/usd1.svg) {% endtab %} {% endtabs %} *** ## Quick downloads | Asset | Format | Link | | -------------------------- | ------ | -------------------------------------------------------------------------------------- | | **Complete Brand Kit** | ZIP | [Download](https://static.worldlibertyfinancial.com/assets/brand/kit-v1.1.zip) | | **WLFI Token Icon** | SVG | [Download](https://static.worldlibertyfinancial.com/assets/brand/wlfi.svg) | | **USD1 Token Icon** | SVG | [Download](https://static.worldlibertyfinancial.com/assets/brand/usd1.svg) | | **Primary Logo (Colored)** | SVG | [Download](https://static.worldlibertyfinancial.com/assets/brand/primary-colored.svg) | | **Logomark (Colored)** | SVG | [Download](https://static.worldlibertyfinancial.com/assets/brand/logomark-colored.svg) | *** ## Usage guidelines {% hint style="danger" %} **Do NOT:** * Alter the proportions of the logo * Stretch or compress the logo * Rotate the logo * Add effects like shadows or gradients * Place the logo on busy backgrounds * Create your own versions of the logo * Use outdated versions of the logo {% endhint %} {% hint style="success" %} **DO:** * Use official assets from this page * Maintain clear space around the logo * Use appropriate color variants for your background * Keep the logo at a legible size {% endhint %} *** ## Need help? If you have any other brand-related questions, please contact us at . --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.worldlibertyfinancial.com/resources/brand-assets.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.