The primary logo is our main horizontal wordmark with the logomark.
Colored Version
Use on neutral backgrounds.
Dark Version
Use on light backgrounds (white, light gray, etc.)
Light Version
Use on dark backgrounds (black, dark gray, navy, etc.)
Brand Assets
Everything you need to represent our brand correctly. Please don't alter, stretch, rotate, or create your own version of the logo. Always leave enough clear space around it to ensure visibility and impact.
Logos
Our logo comes in multiple variations to suit different use cases. Choose the appropriate version based on your background and context.
The logomark is our iconic symbol that can be used independently.
Colored Version
Use on neutral backgrounds.
Dark Version
Use on light backgrounds (white, light gray, etc.)
Light Version
Use on dark backgrounds (black, dark gray, navy, etc.)
The stacked logo is ideal for square spaces or vertical layouts.
Colored Version
Use on neutral backgrounds.
Dark Version
Use on light backgrounds (white, light gray, etc.)
Light Version
Use on dark backgrounds (black, dark gray, navy, etc.)
The abbreviated logo uses "WLFI" for compact spaces.
Colored Version
Use on neutral backgrounds.
Dark Version
Use on light backgrounds (white, light gray, etc.)
Light Version
Use on dark backgrounds (black, dark gray, navy, etc.)
Logo Usage Guidelines
Do not alter, stretch, or rotate the logo
Do not create your own version of the logo
Always leave enough clear space around the logo
Use the appropriate color variant for your background
Color palettes
Primary colors
Our primary color palette forms the foundation of our brand identity.
Gold
Light
Crayola Yellow
Eerie Black
#E7AC08
#FAFAF9
#FEED8B
#1C1917
Secondary colors
Our secondary palette provides additional flexibility for various design needs.
Sepia Brown
Int. Orange
Platinum Gray
Quick Silver
#733D12
#FF4800
#F5F5F4
#D7D3D0
Davy's Gray
Raisin Black
#7A726C
#292524
Typography
Sora
Our primary font used in all brand communication. Sora is a modern, geometric sans-serif typeface that's free and available on Google Fonts.
Tokens
Official token icons for WLFI and USD1.
Quick downloads
Usage guidelines
Do NOT:
Alter the proportions of the logo
Stretch or compress the logo
Rotate the logo
Add effects like shadows or gradients
Place the logo on busy backgrounds
Create your own versions of the logo
Use outdated versions of the logo
DO:
Use official assets from this page
Maintain clear space around the logo
Use appropriate color variants for your background
Keep the logo at a legible size
Need help?
If you have any other brand-related questions, please contact us at info@worldlibertyfinancial.com.
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